Ready to take your fashion digital marketing career to the next level? Working with international ecommerce clients demands confidence and precision in communication. That's why mastering fashion-specific vocabulary in English is crucial to impressing clients and securing successful deals.
Don't sweat it! Idioma Institute is here to help you expand your knowledge. In this article, we'll unveil key terms for fashion ecommerce to help you express yourself with fluency and assurance, whether in client meetings, marketing campaigns, or negotiations.
Let's dive into some must-know vocabulary!
| English Vocabulary | Spanish Definition |
|---|---|
| Target audience | Público objetivo |
| Trend forecasting | Pronóstico de tendencias |
| Seasonal collection | Colección de temporada |
| Hero product | Producto estrella |
| Inventory management | Gestión de inventario |
| Call to action (CTA) | Llamada a la acción |
| Conversion rate | Tasa de conversión |
| Upselling | Venta cruzada |
| Cross-selling | Venta complementaria |
| Product description | Descripción del producto |
| Customer reviews | Reseñas de clientes |
| Social proof | Prueba social |
| Influencer marketing | Marketing de influencers |
| SEO optimization | Optimización SEO |
| Paid advertising | Publicidad pagada |
| Email marketing | Marketing por correo electrónico |
| Social media marketing | Marketing en redes sociales |
| User experience (UX) | Experiencia del usuario |
| Return on investment (ROI) | Retorno de la inversión |
| Sustainable fashion | Moda sostenible |
| Ethical sourcing | Abastecimiento ético |
Beyond the Basics:
Now that you understand the fundamental concepts, let's delve into nuanced expressions and phrases common in fashion English:
- "The capsule wardrobe is all about versatility." (Un armario cápsula se centra en la versatilidad.)
- "Our latest drop features statement pieces that are sure to turn heads." (Nuestra última colección incluye piezas llamativas que no pasarán desapercibidas.)
- "We offer competitive pricing with a clear value proposition." (Ofrecemos precios competitivos con una clara propuesta de valor.)
- "Let's brainstorm some creative concepts for the upcoming spring campaign." (Hagamos una lluvia de ideas sobre conceptos creativos para la próxima campaña de primavera.)
- "It's crucial to tailor our messaging to resonate with our target audience." (Es fundamental adaptar nuestro mensaje para que resuene con nuestro público objetivo.)
Learning Tips:
- Practice daily: Integrate these terms into your conversations, written work, and presentations.
- Read fashion articles and publications: Immerse yourself in specialized content to see the language in context.
- Analyze advertising campaigns: See how brands leverage vocabulary to attract customers.
- Use learning apps: Take advantage of platforms like Duolingo or Memrise to memorize vocabulary.
- Enroll in business English classes: Idioma Institute offers courses designed for professionals like you, focusing on fashion-specific vocabulary and communication.
Now it's your turn! Start implementing this fashion vocabulary in English and witness your confidence and effectiveness soar in the international ecommerce landscape. Remember, consistent practice is key to success.
Want to become a fashion vocabulary master in English?
¿Listo para Mejorar Tus Oportunidades Profesionales con Inglés de Negocios?
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